3. Organize Your Message

Once you have determined your goals and have clarified the issue, make your case.

1. State What You Want/Believe

2. Craft a Vision and/or Mission Statement

• MENC Position statements
• Williams Taxononomy of Creativity
• Studio Habits of Mind

3. Create a Brand, Sound Bite, Slogan or Logo

4. Create a Fact Sheet

• Sample MAEC Talking Points
• Quick Facts
• Compelling Responses to Common Excuses

5. Gather support materials and research for each point.

Check out our links page for more ideas!

6. Samples and Download-able Materials
Americans for the Arts

7. Determine Your Campaign Tools

• Letters/e-mails
• Phone calls
• Personal contact
• PSA’s
• Posters, flyers
• Presentations (video, power point)
• Press releases
• Other media contact

8. Understand Your Capacity to Advocate

When you really begin to organize your group, make sure that you follow the tips in this document: Advocacy and Lobbying Do's and Don'ts.

Read more about what kinds of advocacy you can participate in whether you are an individual, or represent an organization.